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Let's Start Something AmazingSay hello
Digital Marketing Agency  /  Bengaluru

Growth that compounds, not just spikes.

₹40Cr+
Ad spend managed
3.8x
Avg ROAS FY25
180+
Growth engagements
₹15L
Avg monthly saves
Performance marketing, SEO, content and lifecycle — one studio, one accountable team, one shared scorecard. We don’t sell dashboards. We ship pipeline you can close.
Why this matters

Most growth programmes don't fail on tactics. They fail on integration.

SEO blames ads for cannibalising branded queries. Ads blame SEO for ranking below competitors. Content blames both for ignoring the brief. Meanwhile the CFO sees three invoices and one flat pipeline number. We run the function as one integrated engine — so the spend adds up instead of cancelling out.
  • 01.One strategy across paid, organic, content and lifecycle — not four parallel plans.
  • 02.A single pipeline dashboard: pipeline, CAC, payback, MER. Not channel-by-channel theatre.
  • 03.Weekly growth reviews with a senior lead — not a monthly PDF from an account manager.
  • 04.Experiments ranked on expected lift, not on novelty or channel politics.
What we run

Every lever a growth team needs, under one roof.

We work with Series A–D startups, mid-sized SMBs and D2C brands that have outgrown the freelancer stack and aren’t ready for a 40-person agency. One senior team, one monthly invoice, one accountable number.
01

Performance Marketing

Google Ads, Meta, LinkedIn, YouTube. Full funnel: search intent at the bottom, prospecting and retargeting at the top. Built around ROAS and CAC, not impressions.
02

SEO — Technical & Content

Technical audits, site architecture, schema, core web vitals, content clusters, topical authority and link building. The slow compounding engine every growth stack needs.
03

Lifecycle & CRM Marketing

Email, WhatsApp, in-product. Onboarding journeys, nurture sequences, win-back flows. In Klaviyo, HubSpot, Zoho or whatever stack you run.
04

Content & SEO Writing

Long-form editorial, comparison pages, case studies and thought leadership written by subject-matter writers — not SEO commodity content.
05

Landing Pages & CRO

Modular landing page systems with A/B testing, heatmaps and quantitative funnel analysis. Conversion rate as a compounding KPI.
06

Analytics & Attribution

GA4, server-side tracking, UTM hygiene, MER, first-touch and multi-touch attribution. Honest numbers, not channel-native fiction.
07

Marketing Automation

Lead scoring, workflows, hand-off to sales, SLA dashboards. The glue that stops marketing-qualified leads dying in the sales inbox.
08

Growth Audits & Strategy

One-time diagnostic engagements for teams who want a third opinion before committing budget. Findings you can actually act on.
How we work

Diagnose, prioritise, ship, measure. Rinse every 90 days.

We run growth in 90-day cycles with weekly reviews. Each quarter we agree on three bets, one hypothesis per bet and a success metric. If a bet fails, we kill it. If it works, we scale it.
01

Diagnose

Analytics audit, competitive teardown, funnel map. We surface the three biggest growth leaks in your current stack — usually in week one.
02

Prioritise

Every possible bet on a single sheet, scored on expected lift, confidence, effort. You pick three with us. The rest go to the backlog.
03

Ship

Campaigns, pages, content, flows — shipped weekly against a clear calendar. No month-long staring at a gantt chart.
04

Measure & Iterate

Weekly review of pipeline, CAC and MER. Monthly business review with the founder. Quarterly reset on the bets that worked and the ones that didn’t.
Why FableSquare

Built for mid-sized brands, not enterprise comfort.

Integrated, not stitched

Paid, SEO, content and lifecycle run by one pod with one scorecard. No channel gridlock, no blame-shifting.

Senior strategists only

A 10-year paid media lead, a 12-year SEO lead, a senior content editor. No junior ‘campaign associates’ learning on your budget.

Pipeline over dashboards

We report on pipeline, CAC, LTV and payback. Impressions and reach live on the appendix page where they belong.

Transparent media rates

You see the raw spend, the fee, and the agency margin. No undisclosed media arbitrage.

90-day agility

Quarterly bets, weekly ships. Locked annual contracts don’t suit the pace of modern growth — and we don’t ask for them.

India-native, global craft

We know the cost curves of Indian media and the craft bar of global best practice. Both show up in the work.
FAQ

The questions founders ask first.

Questions that tend to come up in the first discovery call. If yours isn’t here, just ask.
What's your typical engagement?

Ranges depend on scope and ambition. Tell us about your project on a 30-minute call and we will send a tailored proposal within one working day.

What does a retainer cost?

Fees start at ₹3L/month for focused mandates (e.g. paid media only) and range to ₹15L+/month for full-stack growth engagements across paid, SEO, content and lifecycle.

Do you guarantee ROAS or ranks?

No — and you should be sceptical of anyone who does. We commit to process quality, transparency and honest reporting. ROAS is an output of strategy, product-market fit and timing — not a promise.

Do you work with B2B SaaS?

Heavily. About half of our client base is B2B SaaS or B2B services. The other half is D2C, edtech and financial services.

What stack do you work in?

Google Ads, Meta, LinkedIn, GA4, GTM, Search Console, Ahrefs, Semrush, Screaming Frog, Clarity, Hotjar, HubSpot, Zoho, Klaviyo, Segment. Whichever tools you use, we probably ship in them.

Can we keep our in-house team?

Yes — most clients do. We plug in alongside internal teams and clear lanes in the first two weeks. We're a force multiplier, not a replacement.

Let’s build

Bring us a pipeline problem. We'll tell you what's broken.

Thirty minutes, your analytics on screen, an honest conversation about where the growth is — and isn’t. If we’re not the right partner, we’ll tell you who is.
Why FableSquare

The most-searched digital marketing agency in Bangalore — built around outcomes, not output.

If you typed digital marketing agency in Bangalore into Google, you've probably seen a dozen similar-looking pages promising the same things. Here is what we actually do, who we do it for, and how we compare to other Bangalore agencies. We will not pretend the choice is easy — we will give you enough information to make it well.

FableSquare has been a full-service digital marketing agency in Bengaluru since 2015. We have shipped 2,500+ projects for 750+ brands across India, the GCC, Singapore, and the United States. Every engagement is led by an experienced senior strategist, supported by specialist teams in brand, web, SEO, performance ads, content, video, presentation design and lifecycle automation.

Industries we work with

The strongest argument for any digital marketing agency Bangalore shortlist is industry experience. Our team has shipped revenue-driving programs across the following verticals — if you are in one of these, we will already have benchmarks, creative references and a tested process to bring to the table from day one.

SaaS & B2B Tech

Pipeline-led growth for seed to Series C SaaS. Funnel design, ABM, paid + organic, RevOps integration.

D2C & Consumer Brands

Performance-led launch playbooks, creator-led campaigns, lifecycle email/SMS, marketplace + own-site mix.

Fintech & Insurtech

RBI/IRDAI-aware creative, conversion-focused landing pages, KYC-friendly funnels, retention programs.

Healthtech & Pharma

Compliant content, doctor-targeted campaigns, patient education funnels, conversion-rate-tested CTAs.

Edtech & Skilling

Cohort-based marketing, lead-quality optimization, course-launch campaigns, parent + learner journeys.

Real Estate & PropTech

Locality-led SEO, paid lead gen with offline qualification, virtual tour content, broker enablement.

Manufacturing & B2B Industrial

Trade-show enablement, technical SEO + long-form content, distributor enablement, account marketing.

Professional Services

Founder-led personal branding, thought leadership, podcast and editorial production, niche LinkedIn growth.

FMCG & QSR

Brand work, packaging, store activations, hyperlocal performance creative, influencer programs.

What's actually included in a digital marketing engagement

Most agencies bury this in a proposal. Here is what we typically build into a 6 or 12-month full-service program. Pick the modules that fit your stage; most growth-stage brands run all of them concurrently.

  • Strategy & positioningBrand audit, ICP definition, messaging hierarchy, channel selection, KPI framework. The first 14 days of any engagement.
  • SEO & content marketingTechnical audit, keyword strategy, content roadmap (typically 8–12 long-form pieces a quarter), on-page optimization, schema markup, internal linking, PR-led link building, monthly rank tracking.
  • Paid media managementGoogle Ads, Meta, LinkedIn, YouTube, X, Reddit. Campaign architecture, audience research, creative production, tracking + measurement (GA4 + server-side), weekly optimization, monthly ROAS reporting.
  • Brand identity & designNaming, logo systems, visual identity, brand guidelines, web UI kits. We treat the brand as the moat — it is what compounds when ad costs go up.
  • Website design & CROUX audits, redesigns, custom WordPress and Webflow builds, landing page systems, A/B testing, Core Web Vitals tuning. Site has to convert before a campaign ever runs.
  • Social media & communityContent buckets and calendars, creative production, community management, social listening, creator partnerships, paid social amplification.
  • Video productionAd films, explainer videos, founder-led series, podcasts, motion graphics. In-house production, no third-party markup.
  • Email & lifecycle automationWelcome flows, nurture sequences, transactional email, RFM segmentation, CRM integrations (HubSpot, Klaviyo, Zoho, ActiveCampaign), revenue attribution.
  • PR & thought leadershipFounder visibility on LinkedIn, podcast guesting, editorial placements, speaking-circuit support.
  • Analytics & revenue opsGA4 + Google Tag Manager + server-side tracking, dashboards, attribution modelling, sales-marketing alignment.

Our process — the first 90 days

A common complaint with marketing agencies in Bangalore is that the first three months disappear into discovery decks and "alignment workshops". Here is the FableSquare 90-day cadence that gets a real campaign in market by week 6 and meaningful data by week 12.

PhaseWhat happensOutput
Week 1–2Discovery: data review, customer interviews, competitor audit, channel auditInsights deck + opportunity map
Week 2–4Strategy: positioning, ICP, messaging, channel mix, KPI tree, sprint planStrategy doc + 90-day roadmap
Week 4–6Build: site/landing pages, tracking, ad accounts, content calendar, creativeLive campaign + tracked funnel
Week 6–12Run + iterate: weekly optimization, biweekly creative refresh, monthly reportingPerformance against KPIs + Q2 plan

Bangalore is a real advantage — here is why it matters

Bangalore (Bengaluru) is the largest concentration of design talent, performance marketing operators, and product engineering teams in India. Working with a digital marketing agency in Bengaluru means tighter feedback loops with people who have shipped for some of India's fastest-growing brands. Whether you are based in HSR Layout, Indiranagar, Koramangala, Whitefield, Electronic City, or anywhere else in the city — or anywhere else in the country, for that matter — we run on IST primary hours and can flex into Pacific and Eastern time for international clients.

Areas we work with clients in

HSR LayoutIndiranagarKoramangalaWhitefieldElectronic CityJP NagarBTM LayoutMG RoadDomlurMarathahalliSarjapur RoadHebbalYeshwanthpurJayanagarBellandurMumbaiDelhi NCRHyderabadChennaiPuneSingaporeDubaiSan Francisco

The tools we use (and why)

We use the same stack 90% of high-performing growth teams use, and we will integrate with what you already have. No proprietary tooling that locks you in.

Analytics & tracking

GA4, Google Tag Manager, server-side GTM, Hotjar, Looker Studio, Microsoft Clarity, RudderStack.

SEO

Ahrefs, Semrush, Screaming Frog, RankMath, Google Search Console, Surfer, ContentKing.

Paid media

Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Smartly, Triple Whale, Northbeam.

CRM & lifecycle

HubSpot, Klaviyo, Zoho, ActiveCampaign, Customer.io, Braze.

Design & production

Figma, Adobe Creative Cloud, Webflow, Elementor, Canva, Frame.io, DaVinci Resolve.

Project & comms

Notion, Linear, Slack, Loom, Google Workspace, Calendly. Weekly stand-ups, monthly executive review.

Frequently asked questions

Do you only work with Bangalore-based companies?

About 65% of our roster is Indian (Bangalore, Mumbai, Delhi NCR, Hyderabad, Pune, Chennai, Kolkata) and 35% is international (US, UK, GCC, Singapore). The "Bangalore" in our name is where the studio sits, not where our work travels.

How do you measure the success of a digital marketing program?

We pick 3–5 outcome metrics with you in week one — pipeline created, qualified leads, MRR, cost per acquisition, organic sessions, branded search lift — and report against them weekly. We don't lead with vanity metrics like impressions or follower count.

Can you take over from our existing agency without breaking anything?

Yes — we have done it dozens of times. The first two weeks of any takeover include account access mapping, ad pixel and tracking review, in-flight campaign audit, and a documented handover. Nothing breaks.

Will the same team work on my account for the duration?

Yes. The senior strategist you meet on the first call leads the engagement until you leave or change scope. We do not rotate juniors through accounts to keep utilisation high.

Do you handle SEO and content as one program, or as separate retainers?

One program. SEO without content is academic; content without SEO is invisible. We treat them as a single function with one strategist owning both.

Can you support our in-house team rather than replacing them?

Often. About 40% of our engagements are agency-of-record + in-house team setups, where we own strategy + execution and the in-house team owns brand voice, customer comms and approvals.

What is your turnaround on creative and content?

Standard: 5–7 working days for a long-form blog post, 3–4 working days for a paid creative variant set, 7–10 working days for a landing page. Faster turnarounds are possible for launches and urgent creative refreshes.

Do you build websites in WordPress, Webflow, or both?

Both. WordPress + Elementor for content-heavy sites and SEO; Webflow for visually ambitious marketing sites; Shopify and WooCommerce for e-commerce; custom React + Next.js for app-driven products.

How is FableSquare different from a freelancer or in-house hire?

A freelancer gives you one craft well; we give you the full marketing function as one team. An in-house hire takes 3+ months to ramp and costs significantly more per senior. A retainer with us is faster to start, gives you the entire stack, and scales with your scope.

How do I start? What do I need before our first call?

Nothing. Bring your current site URL, the metric you most want to move, and the outcome you'd like to see in 90 days. We will send a tailored proposal within one working day of the call. Say hello when ready.

Do you sign NDAs before sharing past work or proposals?

Always. We routinely sign mutual NDAs with VCs, IB firms, founders, and Fortune 500 enterprises before any commercial discussion. All deck files, financials, traffic data, and forecasts shared with us live in encrypted, access-controlled folders, and we audit access quarterly.

Are you compliant with GDPR, India's DPDPA, and SOC 2 best practices?

Yes. Every site and tracking system we ship is GDPR-aware (cookie consent, data-subject access, retention policies), DPDPA-aware for Indian users, and built to SOC 2-style hygiene (least-privilege access, audit logs, encrypted storage). For regulated clients we extend to a custom DPA on request.

How do approvals and creative review work day to day?

Each engagement runs in a shared Notion workspace with an approval log. Briefs, decks, designs, content drafts and ad creatives are reviewed in dedicated threads — one approver per asset, target turnaround 24 hours. We never publish without explicit sign-off.

Do you provide white-label work for other agencies?

Selectively. We white-label brand identity, web development, video production, and presentation design for a small group of partner agencies in India and the US. We do not white-label SEO or paid media programs — those need direct ownership of accounts and data.

What languages do you produce content in?

English (Indian and US/UK variants), Hindi, Kannada, Tamil, Telugu, Marathi, Bengali, Malayalam and Arabic. For other languages we partner with vetted native translators and run cultural review before publishing.

How does our brand IP and content stay protected?

Every contract assigns ownership of all deliverables to you on payment. Source files, font licenses, photography rights, video rushes and editable design files are handed over at the end of each engagement. We retain only anonymised case-study material with explicit permission.

How do you incorporate AI into our marketing?

AI is part of our toolkit, not a substitute for craft. We use generative AI for first-draft research, image moodboards, ad-copy variants, transcript summaries and analytics insights — always reviewed and edited by a human strategist. Every client has the option to opt out of AI in any phase.

What does an "agency-of-record" engagement look like for a 12-month program?

Strategy refresh quarterly; weekly stand-ups with the strategist + craft leads; biweekly creative refresh on top-performing channels; monthly executive review with KPI dashboard; quarterly business review with leadership. Outside the rituals, we are reachable on Slack inside one business hour.

What if we need to pause or scale down the engagement mid-way?

Pauses follow the same notice period as ending the engagement: one month for a 6-month retainer, two months for a 12-month or longer retainer. Common reasons we have paused for clients include fundraising, leadership transitions, and product pivots. Scaling down to a smaller scope is also supported — we will redesign the program to match the new scope rather than force you out.

Will we have direct access to the people doing the work?

Yes. Every person involved in the work — senior strategist, SEO lead, paid media lead, designer, copywriter, project manager — is included in the functional group of the engagement. No "single point of contact" filtering. Craft owners hear feedback first-hand and respond directly.

Do you provide training for our internal marketing team?

Yes. Many engagements include onboarding workshops for in-house teams covering SEO basics, ad-account hygiene, GA4 dashboards, brand-voice rules, and content production. We can also train your sales team on lead-handling and your founder on personal-branding cadence.

What happens at the end of an engagement?

Notice periods are one month for a 6-month retainer, two months for a 12-month or longer retainer. Once final payment is received, we deliver a full handover pack: strategy doc, KPI history, creative library, working files, account access list, vendor contacts, and recommended next steps. A 30-day post-engagement support window is included for transition questions.

Explore the rest of FableSquare

fablesquare
A senior studio for brand, web, SEO and growth. Working with ambitious teams from Bengaluru, since 2016.
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