Digital advertising that earns its line item.
Most ad accounts are under-managed, not under-spent.
- 01.Account audits that surface where the waste actually is, in under a week.
- 02.Creative pipelines built so every campaign gets 6–12 assets tested, not 2 tired ones run to exhaustion.
- 03.Landing pages and audiences built as paired twins — no more sending traffic to the wrong page.
- 04.Server-side tracking and proper attribution — so the report tells the same story Shopify and HubSpot do.
Every platform a modern growth team needs.
Google Ads — Search & Shopping
Meta Ads — Facebook & Instagram
LinkedIn Ads for B2B
YouTube & Video Ads
Programmatic & Display
Creative Production
Landing Pages & CRO
Attribution & Analytics
Four weeks to stabilise. Ninety days to compound.
Audit (Week 1)
Stabilise (Weeks 2–4)
Scale (Days 30–90)
Compound (Day 90+)
Senior media buyers. No arbitrage. No black boxes.
The buyer is the strategist
Creative inside the media team
Transparent economics
Platform-agnostic
Attribution reality
Mid-market pricing
The questions every founder asks us first.
What's the minimum monthly ad spend you'll take on?
Ranges depend on scope and ambition. Tell us about your project on a 30-minute call and we will send a tailored proposal within one working day.
Do you work on performance-based pricing?
Not as the only structure — it incentivises short-term thinking. We'll do hybrid (management fee + performance bonus) for clients with stable funnels and at least 6 months of data.
Can we see campaigns while they run?
Yes. We give founder-level access to every account. You see every rupee, every creative, every audience. No screenshots, no middleman.
How quickly can we start?
Audit phase can begin within a week of contract. Full media management typically starts 2–3 weeks after contract while we rebuild tracking and creative pipeline.
Do you handle creative in-house?
Yes — static, motion, short-form video and UGC-style. Most in-market creative is shot, edited and shipped by our team with a 48–72 hour turnaround.
What categories do you know best?
B2B SaaS, D2C, edtech, fintech, healthtech and professional services. We've run enough campaigns in each to have strong priors. Gambling, adult, crypto speculation — not us.
Show us your ad account. We'll show you the leaks.
Performance advertising that's measured in pipeline, not impressions
Most paid media agencies in Bangalore optimise for what's easy to report: impressions, clicks, click-through rate. That looks great in monthly slides and matters approximately zero for revenue. We optimise for what your CFO actually asks about — cost per qualified lead, cost per acquisition, return on ad spend, and customer lifetime value. Everything upstream of those metrics is just inputs.
FableSquare runs paid campaigns across Google Search, Google Display, YouTube, Performance Max, Demand Gen, Meta (Facebook + Instagram), LinkedIn, Microsoft Ads, X (Twitter), Reddit, and programmatic display. We've shipped campaigns for D2C brands scaling to ₹50 crore+ in revenue, B2B SaaS companies running 6-figure ARR pipelines, and IPO-bound companies running brand-awareness pushes alongside performance pulls. The discipline doesn't change with the budget — only the channel mix and the depth of the analytics stack.
Channels we run advertising on, and when each makes sense
Google Search Ads
Highest-intent traffic on the internet. Best for established categories where buyers are already searching. We run keyword research, competitor SOV analysis, ad copy A/B tests, sitelinks, callouts, structured snippets, and bid strategy tuning weekly.
Google Performance Max
Smart bidding across Search, Display, YouTube, Discover, Gmail and Maps from a single campaign. Best for retailers, lead-gen, and broad-funnel coverage when you have strong creative and conversion data.
Meta Ads (Facebook + Instagram)
The default for D2C, lifestyle, fashion, food, beauty, travel and most B2C verticals. We build creative testing frameworks (5–10 ad variations per launch), audience experiments, and CAPI integrations for first-party data.
LinkedIn Ads
The most expensive channel and the most valuable for B2B. Sponsored content, message ads, conversation ads, document ads. Best for SaaS, professional services, enterprise software, and recruitment campaigns targeting senior roles.
YouTube Ads
TrueView, Discovery, Bumper, Skippable, In-Feed, Shorts. We use YouTube for category education, brand building, and increasingly for direct response with strong creative-led campaigns. Excellent for D2C and EdTech.
Programmatic Display & Native
DV360, The Trade Desk, Taboola, Outbrain. Best for awareness pushes, retargeting at scale, and reaching audiences off the walled gardens. Layered targeting via first-party data and DMPs.
Microsoft (Bing) Ads
Often overlooked, often profitable. 7–12% of search traffic, lower CPCs than Google, B2B-skewed audience. We import Google campaigns and tune for the Bing audience profile.
X (Twitter), Reddit, Quora
Niche audiences with high engagement. Reddit Ads work surprisingly well for SaaS, gaming, finance and developer-tooling categories. Quora for thought leadership in B2B. X for product launches and tech announcements.
The 7-stage paid media operating model
Stage 1: Account audit & strategic baseline
If you have existing accounts, we audit them — historical performance, account structure, conversion tracking accuracy, audience definitions, ad copy effectiveness, landing page mismatch. If you're starting fresh, we benchmark against industry data and competitor SOV. Output: a one-page strategic brief signed off by you before media spend begins.
Stage 2: Conversion architecture
The single biggest reason ad accounts underperform is broken conversion tracking. We rebuild the foundation: GA4 events, Google Tag Manager, server-side tagging where appropriate, Meta Conversions API, LinkedIn Insight Tag, enhanced conversions, offline conversion imports for B2B. Without this, every other optimisation is theatre.
Stage 3: Creative system & landing experience
Creative drives 70% of paid media performance. We build a creative system — ad copy frameworks, image and video templates, hook variations, social proof formats. We pair every campaign with a landing page that's purpose-built for the ad's promise. No sending paid traffic to a homepage.
Stage 4: Launch with controlled experiments
We launch with deliberate testing structure — multiple ad sets, multiple creatives, controlled audience experiments. We don't flood the account with random tests; we test what's likely to move the needle. Each experiment has a hypothesis, a sample-size requirement, and a kill-criterion.
Stage 5: Optimisation cadence
Weekly: budget pacing, search query reports, audience performance, creative fatigue. Bi-weekly: bid strategy review, audience refresh, creative refresh. Monthly: full account review, channel-mix reallocation, attribution model check. Quarterly: strategic review with the leadership team.
Stage 6: Reporting that actually informs decisions
You'll get a weekly snapshot dashboard, a bi-weekly summary call, and a monthly written report that ties spend to revenue (or pipeline, for B2B). No vanity metrics. We share the wins, the losses, and what we're testing next — in language that translates to the board, not just the marketing team.
Stage 7: Compounding through first-party data
The most defensible advantage in paid media is first-party data. We help you build it: lookalike seeds from purchasers, value-based bidding, retention audiences, churn-risk audiences, ICP-fit modelled lookalikes for B2B. Over 12 months, your CPA should compound downward as the data layer thickens.
Performance benchmarks we work to
| Metric | What we target | Notes |
|---|---|---|
| Google Search Quality Score | 7+ on priority keywords | Lowers CPC, raises ad rank |
| Click-through rate (Search) | 5–9% on branded; 3–6% on non-branded | Industry-dependent |
| Conversion rate (lead-gen) | 4–8% on cold traffic landing pages | Higher on warm/retargeting |
| Cost per qualified lead (B2B SaaS) | ₹2,500–₹8,000 depending on ICP | SQL stage, not just MQL |
| ROAS (D2C, mid-funnel) | 4x–8x blended | First-purchase ROAS often lower |
| Customer Acquisition Cost vs LTV | LTV/CAC > 3x within 12 months | Tracked cohort-by-cohort |
| Creative test velocity | 5+ new ad variations per channel per month | Required to outpace fatigue |
Common paid media mistakes we fix in the first 60 days
Broken conversion tracking. 7 out of 10 accounts we audit have at least one broken conversion event — events firing twice, missing parameters, or counting form-load instead of form-submit. Fix this before changing anything else.
Branded keyword leakage. Most accounts spend 25–40% of budget on branded search terms that would convert anyway. We rebalance toward incremental traffic.
Single-creative campaigns. Running 1–2 ads per ad set means you have no signal about what works. We launch with 5–10 creative variations and let the data decide.
Generic landing pages. Sending Meta traffic to the homepage. Sending Google search traffic to a generic services page. Every campaign needs a landing page tuned to its specific promise.
Audience over-targeting. Stacking 6 interests + lookalikes + lookalike of converters narrows the audience to a population that's already saturated. We fix targeting bloat in week one.
No creative refresh cadence. Ads decay after 2–3 weeks of high frequency. Without a refresh cycle, CPMs rise and CTRs fall. We bake refresh into the calendar.
Industries we run paid campaigns for
What's in scope on a paid media engagement
- Strategy: account audit, channel-mix recommendation, budget allocation model, KPI definition, attribution methodology
- Setup: conversion tracking rebuild, audience taxonomy, naming conventions, account structure, brand-safety lists
- Creative: ad copy systems, banner sets, video edits (we partner with video team), landing-page wireframes
- Launch & optimise: daily monitoring, weekly optimisation, bi-weekly creative refresh, monthly strategic review
- Reporting: live dashboard (Looker Studio), weekly snapshot, monthly written report, quarterly strategy review
- First-party data layer: CRM-to-Ads sync, offline conversion imports, value-based bidding, lookalike modelling
- Cross-channel coordination: tied to your SEO, content, lifecycle and brand work for a single integrated motion
Frequently asked questions about paid media in Bangalore
What's the minimum monthly ad spend you work with?
We typically engage clients spending ₹2 lakh+ per month on paid media as the baseline where the operational overhead of a senior team makes economic sense. Below that, the right move is usually to keep things in-house with platform support. We're happy to advise on internal setup if that's the better fit.
Are you Google Ads / Meta certified?
Yes. The team holds active certifications across Google Ads (Search, Display, Video, Shopping, Performance Max), Meta Blueprint, LinkedIn Marketing Labs and Microsoft Ads. We're a Google Partner. Certifications are table stakes — what matters more is the track record on accounts of comparable scale, which we'll share on the discovery call.
How long until we see results?
Search and shopping campaigns can show meaningful signal in 7–14 days. Meta typically needs 14–28 days to exit learning phase per ad set. LinkedIn B2B has the longest feedback loop — 60–90 days for cost-per-SQL stability. We share weekly progress against benchmarks so you're never wondering.
Can you take over an account that's already running?
Yes — most engagements start this way. We do a 14-day audit alongside whatever is currently running, then propose a transition plan. We typically don't pause existing campaigns until we're confident the new structure will outperform — overlap protects revenue.
Will the ad accounts belong to us or to FableSquare?
Yours, always. We work inside your accounts (created in your name, linked to your billing). We're an admin/manager-level user. If we ever part ways, you keep all the data, audiences, conversion configurations, and historical performance. No held-hostage accounts.
Do you handle creative production for ads?
We script and direct ads, write copy, and design static creatives in-house. For video production beyond simple edits — branded content, customer testimonials, animation — we partner with our video team or your existing producer. Either way, the creative brief and direction comes from us so the work is on-brand and on-strategy.
How do you handle attribution?
We use data-driven attribution as the baseline (in GA4 and platform attribution windows). For B2B, we layer in offline conversion imports and CRM lifecycle data to track from click to closed-won. We also run incrementality tests (geo holdouts, conversion lift) on a quarterly basis to validate the attribution picture rather than just trusting platform reports.
Can you reduce our cost per acquisition?
Almost always — but the magnitude depends on where you're starting. The biggest unlocks usually come from conversion tracking accuracy, landing-page conversion rate, and creative quality (in that order). It's rare to see a 50% CPA reduction; common to see 20–30% over 90 days when the foundation work pays off.
What reporting tools do we get?
A live Looker Studio dashboard with platform spend, conversions, CPL, ROAS and pacing. A weekly summary email with what changed and why. A monthly written report with insights and recommendations. Plus access to your platform accounts directly — we never gate the raw data.
Do you work on a retainer or per-campaign?
Retainer. Paid media is compounding work — every month builds on the last. Single-campaign engagements get you launch but skip the optimisation curve where the margin lives. Standard retainers are 6 or 12 months, with one-month notice for 6-month and two-month notice for 12-month engagements.
Ready to fix the unit economics?
Book a 30-minute call. Bring your current ad accounts (or describe your category if you're starting fresh). We'll diagnose what's leaking and what's worth scaling, and tell you honestly whether we're the right team. No pitch deck, no sales script — a working session.
Why FableSquare is the digital advertising agency Bangalore brands trust with material spend
A serious digital advertising agency in Bangalore earns its place on a media plan by treating spend the way the CFO would. Every rupee tracked end-to-end. Every channel benchmarked against incremental lift, not last-click. Every report built around CAC, LTV and pipeline — not impressions and CTR. That's the operating standard most digital advertising agency Bangalore options skip.
FableSquare runs paid programmes across Google Ads, Meta, LinkedIn, YouTube, programmatic and Microsoft Ads. Senior strategists own each account end-to-end. Conversion architecture rebuilt on day one. Creative tested in deliberate experiments, not random ad rotation. Reporting that ties spend directly to revenue.
How a senior digital advertising agency Bangalore engagement should look
Most digital advertising agency Bangalore retainers under-deliver because they skip the foundation — broken conversion tracking, generic landing pages, single-creative campaigns, audiences over-targeted into saturation. We fix all of that in the first 60 days, then compound from there with first-party data, value-based bidding and quarterly incrementality tests.
If you're evaluating a digital advertising agency in Bangalore for an account spending ₹2L+ per month, book a 30-minute audit call. We'll diagnose what's leaking and what's worth scaling, and tell you honestly whether we're the right operator for the next year of spend.
Vetting a digital advertising agency in Bangalore? FableSquare is a performance-led digital advertising agency in Bangalore running Google Ads, Meta, LinkedIn and YouTube programmes. As a senior digital advertising agency in Bangalore, we measure work in pipeline, CAC and ROAS. Talk to a senior digital advertising agency in Bangalore — honest audit of what's leaking in your current accounts.
FableSquare ranks among the senior digital advertising agency in Bangalore options for performance-led marketing teams. Whether you're scoping a Google Ads-first digital advertising agency in Bangalore or a Meta-led one, our team operates the same — strategy first, conversion architecture second, creative third. Talk to a senior digital advertising agency in Bangalore for honest counsel on your media mix.