Team & Leadership / FableSquare
The team that owns your outcome.
3
Co-founders
10+
Craft specialists
15+
Years senior experience
1
Accountable team
Marketing is not a one-person job. It’s a culmination of skill-sets that only compound when the people doing them actually talk to each other. FableSquare is a small, senior team — three co-founders and a bench of craft specialists — built to move faster than a big agency and go deeper than a boutique.
How we’re built
A veteran strategy core, surrounded by a young, agile craft team.
We deliberately mix specialists and generalists. The strategy and account leads are 10–15 years in — they’ve sat across the table from CMOs in India, the US and Singapore. The design, content and digital teams are younger, hungrier, and closer to where craft is actually moving right now. You get both in the same room.
- 01.Every account has a senior strategy lead — not an account manager.
- 02.Designers, content leads and growth operators do the work themselves.
- 03.No offshore hand-offs. The team you meet is the team that ships.
- 04.Flat reviews: client feedback goes to the maker, not through three filters.
Co-founders
Three people who still do the work.
FableSquare was founded by three operators who sat across different sides of the marketing table — strategy, design and content. A decade in, they still review the important pages, write the key decks and take the hard client calls themselves.
01
Mangal Karnad — Co-founder, Marketing Strategy & Sales
Strategy lead for every flagship engagement. Fifteen years across B2B tech, BFSI and consumer. Leads positioning, go-to-market and the first 90 days of every account. Answers client emails on weekends.
02
Mayur Bhat — Co-founder, Marketing & Design
The craft conscience of the agency. Trained as a designer, thinks like a marketer. Leads brand, web, visual systems and production. Reviews the hero of every site before it ships.
03
Kedar Bhat — Co-founder, Content & Social Media
Writer-operator hybrid. Leads editorial, social, PR and thought leadership. Responsible for the voice behind the campaigns clients remember — and the content that makes SEO actually convert.
Craft teams
The specialists who ship the work.
Beneath the founders are three craft teams — Design & Content, Digital & Social, and PR & Communications. Each runs like a small studio inside the agency, with its own lead, its own critique rhythm, and its own standard of ‘ready to ship’.
01
Design & Content
Brand designers, web designers, content leads, editors and graphic specialists. The team that turns strategy into things a buyer actually sees.
02
Digital & Social
SEO specialists, paid media buyers, email and automation operators, social content leads. The compounding engine that makes every campaign cheaper over time.
03
Public Relations
PR leads, journalist-relations operators, editorial producers. The team behind leadership profiling, press, panel appearances and the slow-burn reputation plays.
04
Growth & Accounts
Senior account leads who’ve run client-side marketing themselves — they translate craft work into business outcomes, and keep every engagement honest.
What we hire for
Craft, curiosity, kindness — in that order.
Craft first
Every hire has a portfolio we’d happily publish. We don’t hire ‘managers of’ things — we hire makers. If the person on your account can’t do the work themselves, you’ve paid for the wrong agency.
Genuine curiosity
Our best people read the category, not just the brief. They’ll come to kickoff with a point of view on your competitors, your last campaign and the three things you didn’t mention.
Kind by default
Kindness scales. We hire for it because we’ve seen what its absence does to an agency — to work, to clients, to the people doing it. FableSquare is not a sharp-elbow shop.
Joining, staffing and careers
The practical questions.
Questions that tend to come up in the first discovery call. If yours isn’t here, just ask.
Who will actually work on my account?
The senior craft leads you meet in the pitch. Strategy, design, content and growth leads stay on throughout the engagement. Specialists rotate in depending on the work — SEO, ads, PR, video — with the same lead overseeing.
How large is the team I get?
Typical retainers have four to eight people: a strategy lead, an account lead, two to three craft specialists, and a QA/ops person. We scale up for launches and down for steady-state work.
Is the team in-house?
Yes. Every core team member is in-house at our Bangalore studio. We use trusted specialist partners only for motion, voiceover, photography and translation — and we manage them directly, not through a third party.
Can we meet the team before signing?
Always. We prefer that. Kickoff goes better when you've already met the people who'll do the work.
Are you hiring?
Usually, yes — across design, content, digital, PR and account leadership. Write to us at [email protected] with a portfolio and we'll tell you what's open.
Ready when you are
Work with the people who'll actually do the work.
Send us a brief and we’ll send back the team we’d staff, the first 30-day plan, and the questions we’d need answered to write the real proposal.