Marketing Automation / Lifecycle & Revenue Ops
Marketing that compounds while you sleep.
6x
Typical pipeline lift in year 1
30+
Stacks deployed
< 60 days
From kickoff to first journey live
24/7
Journeys running while you sleep
Most teams still send batch emails, chase leads by hand and guess at attribution. We wire your stack — HubSpot, Salesforce, Marketo, Klaviyo, ActiveCampaign — into lifecycle journeys that qualify leads, nurture opportunities and report revenue without a human in the loop. Your team shows up to warm conversations, not cold lists.
Why automation matters
Every week without automation is a week of leaking revenue.
You already have the leads. They’re in your CRM, your newsletter list, your form submissions, your webinar signups. But without a system, 60–80% of them quietly churn before they ever become opportunities. Marketing automation turns those cold assets back into a compounding pipeline.
- 01.Every lead gets a tailored nurture within 60 seconds of signup — not three weeks later.
- 02.Sales sees a scored, prioritised queue — no more ‘who do I call first?’ at 9:30am Monday.
- 03.Lifecycle reporting is tied to revenue — you see which campaign made money, not which got opens.
- 04.Marketing, sales and CS are on one shared source of truth — no more weekly spreadsheet merges.
What we deliver
End-to-end revenue ops, not just email scheduling.
We’re not a ‘we do HubSpot’ agency. We architect the full stack — CRM, marketing automation, CDP, data warehouse and attribution — so every tool talks to every other and every report ties back to pipeline. One team from strategy to shipping.
01
Stack Audit & Architecture
Audit your current stack, map data flows, find the leaks. Ship an architecture doc that shows exactly what’s talking to what — and what isn’t.
02
CRM & Automation Implementation
HubSpot, Salesforce, Marketo, Pardot, Klaviyo, ActiveCampaign, Zoho. Fresh implementation or rescue missions on broken ones.
03
Lifecycle Journey Design
Welcome series, onboarding, activation, nurture, re-engagement, win-back. Mapped to stage, not to calendar date.
04
Lead Scoring & Routing
Behavioural + demographic scoring, SLA-based routing, round-robin assignment. Sales never sees a cold lead again.
05
Data Integrations & RevOps
Zapier, Segment, Fivetran, native API work, webhook pipes. We make your data talk — even the stuff living in a spreadsheet.
06
Campaign Automation
Event invites, webinar follow-ups, content downloads, trial drops — all triggered on behaviour, not on a marketing calendar.
07
Lifecycle Analytics & Attribution
Multi-touch attribution, funnel analytics, cohort reports. Revenue-linked dashboards your exec team will actually open.
08
Enablement & Training
Once it’s live, we train your team to run it. Playbooks, SOPs, Loom libraries, quarterly reviews. No vendor lock-in.
How it runs
From audit to automated pipeline in four phases.
Automation projects fail when they start with a tool and end with ‘good luck’. Ours start with the funnel and end with your team shipping new journeys on their own.
01
Audit
Week 1–2: We map your current stack, funnel stages, data flows and leak points. You get a diagnostic doc and a prioritised fix list.
02
Architect
Week 3–4: Stack selection or cleanup, data model, integration plan, journey blueprints for the first 3 high-impact flows. Signed off before we build.
03
Build & Launch
Week 5–10: Implementation, integrations, journey builds, QA on real data, staged launch with rollback plan. First journeys live within 60 days.
04
Optimise & Enable
Month 3+: Performance reviews, A/B tests, new journey adds, attribution tuning, team training. Retained or handed off — your call.
Why FableSquare
Built by marketers who've run the stack themselves.
We've been in your seat.
Our automation leads have run lifecycle for B2B SaaS, D2C and agency-client stacks. We’ve debugged our own workflows at 2am the night before launch. We don’t read docs — we ship.
Tool-agnostic, outcome-obsessed.
We’re certified on the big platforms but we don’t push tools. If HubSpot is overkill, you’ll hear it from us. The goal is compounding pipeline, not a bigger invoice.
No 'handoff to implementation'.
The senior who scopes the project is the one doing the Zap builds. No junior consultants, no offshore specialists you never meet. One accountable team.
Marketing Automation — FAQs
Questions we hear at every kickoff.
Questions that tend to come up in the first discovery call. If yours isn’t here, just ask.
How long until we see results?
Ranges depend on scope and ambition. Tell us about your project on a 30-minute call and we will send a tailored proposal within one working day.
We're on HubSpot / Salesforce / Klaviyo already. Can you help?
Yes — probably more than a fresh implementation. Most engagements start with a rescue audit of an existing stack. We fix broken workflows, stitch up data leaks and rebuild the journeys that matter.
Do you build custom integrations?
When we have to. We prefer native + Zapier + Make for speed, but we build custom API + webhook pipes when the workflow demands it. We've shipped to Postgres, Snowflake, BigQuery and a few CRMs we can't name.
What about compliance — GDPR, CCPA, DPDP?
Consent, preference centres, data retention, suppression lists — all handled at the architecture stage, not bolted on at the end. We've shipped for regulated clients in healthcare and finance.
What does pricing look like?
Typical engagements are ₹8–40 lakh one-time for implementation, then ₹2–8 lakh/month for run-and-optimise retainers. Scales with stack complexity and journey volume.
Let’s build the machine
A pipeline that runs itself.
Send us your stack, your funnel and your top-three leaks. We’ll send back a 90-day plan, a staffing proposal and the first three journeys we’d ship. No slide decks, no discovery workshops — just the work.
fablesquare
A senior studio for brand, web, SEO and growth. Working with ambitious teams from Bengaluru, since 2016.