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Let's Start Something AmazingSay hello
Digital Marketing Agency / Bengaluru
Growth that compounds, not just spikes.
₹40Cr+
Ad spend managed
3.8x
Avg ROAS FY25
180+
Growth engagements
₹15L
Avg monthly saves
Performance marketing, SEO, content and lifecycle — one studio, one accountable team, one shared scorecard. We don’t sell dashboards. We ship pipeline you can close.
Why this matters
Most growth programmes don't fail on tactics. They fail on integration.
SEO blames ads for cannibalising branded queries. Ads blame SEO for ranking below competitors. Content blames both for ignoring the brief. Meanwhile the CFO sees three invoices and one flat pipeline number. We run the function as one integrated engine — so the spend adds up instead of cancelling out.
- 01.One strategy across paid, organic, content and lifecycle — not four parallel plans.
- 02.A single pipeline dashboard: pipeline, CAC, payback, MER. Not channel-by-channel theatre.
- 03.Weekly growth reviews with a senior lead — not a monthly PDF from an account manager.
- 04.Experiments ranked on expected lift, not on novelty or channel politics.
What we run
Every lever a growth team needs, under one roof.
We work with Series A–D startups, mid-sized SMBs and D2C brands that have outgrown the freelancer stack and aren’t ready for a 40-person agency. One senior team, one monthly invoice, one accountable number.
01
Performance Marketing
Google Ads, Meta, LinkedIn, YouTube. Full funnel: search intent at the bottom, prospecting and retargeting at the top. Built around ROAS and CAC, not impressions.
02
SEO — Technical & Content
Technical audits, site architecture, schema, core web vitals, content clusters, topical authority and link building. The slow compounding engine every growth stack needs.
03
Lifecycle & CRM Marketing
Email, WhatsApp, in-product. Onboarding journeys, nurture sequences, win-back flows. In Klaviyo, HubSpot, Zoho or whatever stack you run.
04
Content & SEO Writing
Long-form editorial, comparison pages, case studies and thought leadership written by subject-matter writers — not SEO commodity content.
05
Landing Pages & CRO
Modular landing page systems with A/B testing, heatmaps and quantitative funnel analysis. Conversion rate as a compounding KPI.
06
Analytics & Attribution
GA4, server-side tracking, UTM hygiene, MER, first-touch and multi-touch attribution. Honest numbers, not channel-native fiction.
07
Marketing Automation
Lead scoring, workflows, hand-off to sales, SLA dashboards. The glue that stops marketing-qualified leads dying in the sales inbox.
08
Growth Audits & Strategy
One-time diagnostic engagements for teams who want a third opinion before committing budget. Findings you can actually act on.
How we work
Diagnose, prioritise, ship, measure. Rinse every 90 days.
We run growth in 90-day cycles with weekly reviews. Each quarter we agree on three bets, one hypothesis per bet and a success metric. If a bet fails, we kill it. If it works, we scale it.
01
Diagnose
Analytics audit, competitive teardown, funnel map. We surface the three biggest growth leaks in your current stack — usually in week one.
02
Prioritise
Every possible bet on a single sheet, scored on expected lift, confidence, effort. You pick three with us. The rest go to the backlog.
03
Ship
Campaigns, pages, content, flows — shipped weekly against a clear calendar. No month-long staring at a gantt chart.
04
Measure & Iterate
Weekly review of pipeline, CAC and MER. Monthly business review with the founder. Quarterly reset on the bets that worked and the ones that didn’t.
Why FableSquare
Built for mid-sized brands, not enterprise comfort.
Integrated, not stitched
Paid, SEO, content and lifecycle run by one pod with one scorecard. No channel gridlock, no blame-shifting.
Senior strategists only
A 10-year paid media lead, a 12-year SEO lead, a senior content editor. No junior ‘campaign associates’ learning on your budget.
Pipeline over dashboards
We report on pipeline, CAC, LTV and payback. Impressions and reach live on the appendix page where they belong.
Transparent media rates
You see the raw spend, the fee, and the agency margin. No undisclosed media arbitrage.
90-day agility
Quarterly bets, weekly ships. Locked annual contracts don’t suit the pace of modern growth — and we don’t ask for them.
India-native, global craft
We know the cost curves of Indian media and the craft bar of global best practice. Both show up in the work.
FAQ
The questions founders ask first.
Questions that tend to come up in the first discovery call. If yours isn’t here, just ask.
What's your typical engagement?
Three-month starter engagements for new relationships. Most clients extend to retainers of 6–18 months. No multi-year lock-ins.
What does a retainer cost?
Fees start at ₹3L/month for focused mandates (e.g. paid media only) and range to ₹15L+/month for full-stack growth engagements across paid, SEO, content and lifecycle.
Do you guarantee ROAS or ranks?
No — and you should be sceptical of anyone who does. We commit to process quality, transparency and honest reporting. ROAS is an output of strategy, product-market fit and timing — not a promise.
Do you work with B2B SaaS?
Heavily. About half of our client base is B2B SaaS or B2B services. The other half is D2C, edtech and financial services.
What stack do you work in?
Google Ads, Meta, LinkedIn, GA4, GTM, Search Console, Ahrefs, Semrush, Screaming Frog, Clarity, Hotjar, HubSpot, Zoho, Klaviyo, Segment. Whichever tools you use, we probably ship in them.
Can we keep our in-house team?
Yes — most clients do. We plug in alongside internal teams and clear lanes in the first two weeks. We're a force multiplier, not a replacement.
Let’s build
Bring us a pipeline problem. We'll tell you what's broken.
Thirty minutes, your analytics on screen, an honest conversation about where the growth is — and isn’t. If we’re not the right partner, we’ll tell you who is.
fablesquare
A senior studio for brand, web, SEO and growth. Working with ambitious teams from Bengaluru, since 2016.