Small/medium businesses gain visibility through their online presence; be it websites, social media or emails. However, building a website that relays all the necessary company information to the target market is paramount. A website can be set up to take orders for the products/services displayed or in general, to imprint the organisation among the target audience. But for small/medium enterprises, setting up a website isn’t necessarily cost-effective.
Owners of small companies shrug at the thought of setting up a fully functional website, and the reasons are many. It’s not as simple as hiring a web developer/ coder.
The introduction of WordPress as a Content Management System (CMS) revolutionised website building and how the world viewed website building.
What makes WordPress so peculiar that nearly 34% of the websites in the world are developed using it?
And how does it help and impact small/medium enterprises?
Cost-effective, for the win.
WordPress stands out because it cuts down the costs of website building significantly as it gives a user-friendly interface, allowing users to tailor-make websites without embedding a code or hiring a web developer. It helps the business establish a name and brand for itself, to make its presence felt without expending lavishly.
Free plugins that can perform multiple functions.
Numerous free plugins and themes are available on WordPress that make custom-designing a website extremely convenient. Users can download plugins and themes that fit the agenda/style of their company and proceed with building the website. Almost every aspect of a website can be meddled with to make it according to your preference. From the placement to the size of each element, you are at liberty to modify aspects as you like.
Ease-of-use, through and through.
In comparison with other Content Management Systems, WordPress comes out as the absolute winner due to the balance it has struck between robust functionality and ease-of-use. The features in WordPress are easy to manoeuvre and control. Users, even with least knowledge about web developing, can create a website that can go up and running.
WordPress is no doubt, an impeccable platform that makes website building easier than ever. Although customisable, WordPress can get a bit tricky if you intend to add specific features. Such situations demand help from a programmer to tailor-make those particular features. To get the result, it will cost you a few more bucks. If you are determined to make the changes yourself, you will need to get a good understanding of HTML or CSS.
WordPress is a game-changing platform despite its few shortcomings. Small and medium businesses can benefit massively by using WordPress and create personalised websites that best speak their company’s purpose.
