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The rules of the road.
2026Last updatedPlain EnglishWritten inIndiaGoverning law30 daysAmendment notice
These terms govern your use of the FableSquare website, our services and the content we publish. They’re written plainly. If any clause concerns you before signing an engagement, flag it and we’ll discuss — we’d rather adjust than argue about it later.
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Email [email protected]
Who these terms apply to
If you use our site or our services, these apply.
By visiting fablesquare.com, subscribing to our newsletter, downloading a resource, or signing an engagement, you agree to the terms on this page plus any separate written agreement we execute with you. Where the two conflict, the signed agreement prevails.
- 01.FableSquare Business Services LLP is the legal entity behind this site and our services.
- 02.We’re based in Bangalore, India. Indian law governs any disputes.
- 03.You keep the IP we create for you, on payment; we keep the right to show the work.
- 04.You don’t have to agree to any term you’re uncomfortable with — tell us and we’ll negotiate.
The main terms
Eight clauses, in plain English.
The full contract you sign for any engagement covers scope, payment and deliverables in detail. These are the baseline principles we operate by.
01
Scope & deliverables
Every engagement has a written statement of work. If the scope changes, we propose a change order before any extra work starts.
02
Payment terms
Retainers are billed monthly in advance; projects are 50% on kickoff, balance on delivery. Late payments attract 2% / month interest after 30 days.
03
Ownership of work
On full payment, you own all final deliverables we create specifically for you. We retain rights to underlying tooling, templates and our own know-how.
04
Portfolio rights
Unless explicitly restricted in writing, we may show the final public-facing work on our portfolio, in case studies and in pitches.
05
Confidentiality
We treat your information as confidential by default, including strategy, financials and internal documents. NDAs on request — we’ll sign yours or use ours.
06
Liability cap
Our liability on any engagement is capped at the fees paid in the preceding 12 months. We exclude indirect and consequential losses.
07
Termination
Either side can terminate a retainer on 30 days’ notice. Projects are terminable for cause; the unfinished portion is billed on time-and-materials basis if stopped early.
08
Governing law
Disputes are governed by Indian law and subject to the exclusive jurisdiction of the courts of Bangalore, Karnataka.Using the website
What you can and can’t do here.
Sitewide rules. Most are common sense but we spell them out so there’s no ambiguity.
01
Read anything
You can read, link to and quote our site freely. Attribution appreciated, not required for short quotes. Full-article republishing requires permission.
02
Download resources
Our free templates can be used inside your own team or business. You can’t republish them as your own public lead magnet.
03
Don’t scrape at scale
You can crawl the site respectfully (one request per second or slower). No aggressive scraping, no training AI models on our content without written permission.
04
Don’t impersonate us
You can’t use the FableSquare name, wordmark or logo to imply partnership, endorsement or employment you don’t have.Our commitments
What you can count on from us.
We deliver on what we scope.
If the signed SOW says it, we ship it. If something goes wrong, we tell you early, propose a fix, and wear the consequences where they’re ours. No silent overruns, no surprise invoices.
We protect your information.
We treat your data, strategy and financials as confidential by default. We won’t discuss your work publicly without permission, and we sign your NDA on request.
We behave well.
No ghosted timelines, no passive-aggressive escalations, no billing games. If we’ve disappointed you, tell us — we’ll either fix it or make it right.Terms — FAQs
Questions that come up before signing.
Questions that tend to come up in the first discovery call. If yours isn’t here, just ask.
Can we use our own contract instead of yours?
Yes. We’re happy to review and negotiate your MSA or project contract, subject to reasonable changes. Most clients end up with a hybrid — your paper, our schedule.
What happens if we pause the engagement?
Retainers can be paused for one month at a time, up to twice in a 12-month period, with two weeks’ notice. Projects pause on mutual agreement; resumption terms depend on how long the pause is.
Can we get a refund if we're not happy?
We don’t offer blanket refunds. If you’re dissatisfied, raise it early. We’ll either fix it at our cost, or agree an exit that’s fair to both sides. Our aim is never to hold a client who wants to leave.
Who owns the source files?
You do, on full payment. Figma files, InDesign, Premiere projects, code repos — all handed over. We retain our internal tooling and shared templates, but nothing that was custom-built for your brand.
What about AI-generated content?
We disclose where AI is used. Most of our writing and design is human-made. Where we use AI (research, summarisation, code scaffolding), we say so and take responsibility for the output.
Before you sign
Ask us anything.
If any clause here or in an SOW we send you feels off, tell us before signing. We’d rather rewrite the paragraph than fight about it six months in. That’s the whole point of clear terms.
Email [email protected]
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fablesquare
A senior studio for brand, web, SEO and growth. Working with ambitious teams from Bengaluru, since 2016.
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