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Let's Start Something AmazingSay hello
Digital Advertising Agency / Bengaluru
Paid media that earns its line item.
₹40Cr+
Managed spend
3.8x
Average ROAS
14%
Avg CAC reduction
200+
Campaigns shipped
Google, Meta, LinkedIn, YouTube. Full-funnel performance media run by senior buyers who live in the auction, not the account manager’s calendar. Pipeline as the line item, not impressions.
Why this matters
Most ad accounts are under-managed, not under-spent.
We routinely find 20–40% of budget sitting in campaigns that haven’t earned their slot in six months. Poor negative keyword hygiene, broken match types, stale creative, audiences that stopped converting a quarter ago. The first win in almost every engagement is saving money — not finding more.
- 01.Account audits that surface where the waste actually is, in under a week.
- 02.Creative pipelines built so every campaign gets 6–12 assets tested, not 2 tired ones run to exhaustion.
- 03.Landing pages and audiences built as paired twins — no more sending traffic to the wrong page.
- 04.Server-side tracking and proper attribution — so the report tells the same story Shopify and HubSpot do.
What we run
Every platform a modern growth team needs.
We run B2C performance, B2B demand gen and brand-led video at scale. You get one senior buyer across platforms — because the real wins come from coordinating them, not optimising each in isolation.
01
Google Ads — Search & Shopping
Intent capture at the bottom of the funnel. Brand, non-brand, long-tail, competitor, Shopping and PMax. Negative hygiene, audience signals, match-type discipline — the unglamorous work that compounds.
02
Meta Ads — Facebook & Instagram
Prospecting, retargeting and conversions campaigns. Creative-led buying with 3–5 concept tests a month — because in Meta, creative is the strategy.
03
LinkedIn Ads for B2B
ABM, thought-leadership, lead gen and conversation ads. Sharp audience stacking, tight creative, aggressive exclusions. Expensive clicks, disciplined buying.
04
YouTube & Video Ads
Bumper, in-stream, Demand Gen and Performance Max Video. Creative frameworks that work in six seconds and in sixty.
05
Programmatic & Display
Retargeting, view-through, curated inventory. Used surgically — not as a default dumping ground for unallocated budget.
06
Creative Production
Static, motion and UGC-style video. Produced in-house with a 48–72 hr turnaround cadence so creative testing never starves the media plan.
07
Landing Pages & CRO
Paired landing pages for every major campaign. A/B tested, heatmap-backed, speed-audited. Because half the account is the page, not the ad.
08
Attribution & Analytics
GA4, server-side events via GTM, enhanced conversions, CAPI, MER and incrementality tests. So the numbers in the boardroom match the numbers in Shopify.
How we work
Four weeks to stabilise. Ninety days to compound.
Most of our engagements follow a 30-60-90 rhythm. The first month is diagnostic and hygiene. The second is structural rebuild. The third is when the compounding shows up.
01
Audit (Week 1)
Full account audit across platforms — structure, creative, audiences, tracking, landing pages. Written report with prioritised fixes and expected-impact estimates.
02
Stabilise (Weeks 2–4)
Tracking fixed, negative lists scrubbed, broken match types rewritten, tired creative paused. The ‘stop the bleeding’ phase.
03
Scale (Days 30–90)
New creative cadence live, full-funnel structure ramped up, incrementality tests running, weekly calls with the founder or growth lead. This is where CAC starts to bend.
04
Compound (Day 90+)
Quarterly growth reviews, annual media plans, mar-tech investments. We become the extension of your team that the CFO stops questioning.
Why FableSquare
Senior media buyers. No arbitrage. No black boxes.
The buyer is the strategist
Your paid media lead has 10+ years in the auction. They write the plan and they ship it — no junior hand-off.
Creative inside the media team
Designers and video editors embedded in the pod, not sourced from a queue. Creative turns around in days, not sprints.
Transparent economics
You see raw media invoices, our fee and the margin. We don’t take undisclosed rebates.
Platform-agnostic
We’ll tell you to cut Meta if Meta isn’t working. Our incentives aren’t tied to any single platform’s growth.
Attribution reality
We run incrementality tests, geo lifts and holdouts. So ‘ROAS’ in your deck means something outside of platform-reported fiction.
Mid-market pricing
Full-stack paid media for ₹3–8L/month management, not the ₹25L+ enterprise agencies charge for the same seniority.
FAQ
The questions every founder asks us first.
Questions that tend to come up in the first discovery call. If yours isn’t here, just ask.
What's the minimum monthly ad spend you'll take on?
₹6L/month combined media spend is our typical floor. Below that, a freelancer usually serves you better and we'll happily refer you to one we trust.
Do you work on performance-based pricing?
Not as the only structure — it incentivises short-term thinking. We'll do hybrid (management fee + performance bonus) for clients with stable funnels and at least 6 months of data.
Can we see campaigns while they run?
Yes. We give founder-level access to every account. You see every rupee, every creative, every audience. No screenshots, no middleman.
How quickly can we start?
Audit phase can begin within a week of contract. Full media management typically starts 2–3 weeks after contract while we rebuild tracking and creative pipeline.
Do you handle creative in-house?
Yes — static, motion, short-form video and UGC-style. Most in-market creative is shot, edited and shipped by our team with a 48–72 hour turnaround.
What categories do you know best?
B2B SaaS, D2C, edtech, fintech, healthtech and professional services. We've run enough campaigns in each to have strong priors. Gambling, adult, crypto speculation — not us.
Let’s build
Show us your ad account. We'll show you the leaks.
Thirty minutes, screen share, your account. We’ll surface the three biggest leaks live — whether you work with us or not. Our audits have an uncomfortable habit of paying for themselves in the first meeting.
fablesquare
A senior studio for brand, web, SEO and growth. Working with ambitious teams from Bengaluru, since 2016.