Pantene has recruited top digital fashion icon and international trendsetter Chiara Ferragni as its new global brand ambassador.
Chiara’s partnership with Pantene marks her exciting venture into the world of beauty and she has written about it on her blog TheBlondSalad
Chiara says of the partnership: “I’m obsessed with my hair! I’ve always felt that when I have beautiful hair, I look and feel more beautiful – and stronger. When I was a teenager, I was fascinated by Pantene’s gorgeous ads and when I started travelling frequently I trusted it to look after my hair. So I’m thrilled to be Pantene’s latest ambassador because healthy hair helps me look and feel stronger and more beautiful.”
While she’s made her name in fashion, the Italian-born, LA based entrepreneur believes that hair elevates her overall look, stating: “It’s so much more than an accessory – hair inspires my look and completes it. The fact it can be so transformative gives me confidence – and now I can actually transform the health of my hair to keep it looking beautiful.”
Not only is Chiara’s the founder of the iconic fashion blog TheBlondSalad, she has a massive following of 5.4 million on Instagram and 266 thousand followers on Twitter (@ChiaraFerragni). She is an ideal influencer for a fashion brand with her presence and followers on multiple platforms. She definitely meets all 3 R’s essential for Influencers: Relevance, Reach & Resonance.
You can follow Chiara on Instagram at http://www.instagram.com/chiaraferragni and her blog http://www.theblondesalad.com
SOURCE :PR Newswire / Pantene
