What is a Sales Kit and what are its benefits

I’m sure we’ve all seen a child who goes to school with a school bag. The child is expected to carry the bag, if she wasn’t carrying one, people might…

What is Digital Presence? Why does a business need it?

What is your digital presence? Digital presence is how your business appears on the internet. Your brand’s digital presence is what people find when they…

New Media and its impact on PR practice

Welcome to the Age of New Media. Gone are the days when we had select few print publications, a handful of TV Channels and a fixed style of news…

Five Reasons Why Your Business Needs a Good Logo

They say it takes only a couple of seconds to form a first impression. Be it a casual meet up, interviews, pitching to Leads or meeting customers, first…

Gandhi – The Master PR Practitioner (Salt march PR/Dandi PR)

Mohandas Karamchand Gandhi who is hailed as the father of our nation, in my opinion, is one of the most effective PR practitioners. He was a master…