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How to make a Business Marketing Plan
What do you prioritize in your business marketing plan? Sales or Marketing? The dilemma faced by small and medium businesses is to prioritize between sales and marketing. Without marketing no one will even know that your business exists, nor what is it about. On the...
Public Relations (PR) – What are Key Messages?
What are key messages? Does one need key messages in PR? Do they help? What happens if you don't use key messages in your communication? "It is not the beauty of a building you should look at, but the construction of the foundation that will stand the test of...
How to start a design project
Ever started with an ‘Untitled-01’ and scared beyond wit wondering if your design project will be a fiasco? It's often unclear what the end result should look like or even worse, how you should go about an idea that needs to be implemented. You might just be...