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The World Runs on Word of Mouth
About 3 years ago my friend started telling me about this new motorcycle (KTM Duke) that was coming into our country pretty soon. At first I didn’t read much into it, but after a little while I was curious so I started checking it out and took it for a test ride and...
How Influence works in the real world!
01 Reduce clutter at home! Every bookshelf in the house is overflowing! Where do you intend keeping them? asked the husband. My younger son quipped Amma alone might have destroyed a whole forest! I paused from my online search for a book by Jung Chang - Empress...
What Makes an Interesting Business Card
A business card is the first marketing collateral that you hand out in the business world and invariably creates the first impression about your business and yourself! As an entrepreneur, how much time does one spend on getting a business card designed & printed?...
Marketing Media Effect – How to use Paid, Owned and Earned Media
Frequently used terms in marketing with regard to media – Paid, Owned & Earned. While each kind is required to create brand awareness, a combination of the 3 works best.01 A straightforward explanation is where the media is paid for by the brand, whether...
Fractional CMO – Less is More
Fractional CMO’s – what they do, why they matter and what advantages your business can reap from having one in your organization. For the uninitiated, let's start by understanding what a CMO does and why businesses need them. A CMO is a Chief Marketing Officer and...
6 ways to harness your Employee as an Influencer
6 ways to harness an Employee - a micro Influencer When a company looks for Influencers they should also look inwards at the employees - an important stakeholder. Most often they could be overlooked as there is no clear understanding of how to leverage the people who...
Does PR Take Long to Show Results?
Ways to ensure PR gets the results you deserve Are you a PR professional who has to show results on your Public Relations efforts? Are you struggling to answer ‘How long will it take for PR to show results?’ Are you tired of explaining how media works, what it takes...
How to Develop Key Messages?
A couple of days ago, we had a sales call with a successful business owner. How am I defining success? The company, a start-up, have recently raised sizable funding and embarked on their marketing journey –PR engagement, participation in events, presence on multiple...
Why is Public Relations more effective than Advertising?
This post is for those start-ups or entrepreneurs who are spending a sizable chunk of their marketing budget on advertising but not focusing on Public Relations. It is also for the sceptics who say - Can you show me the ROI on the PR spend? Dear reader, I would like...