Quality Videos for Simplified Understanding.
Engaging. Innovative. Stunning.
If a picture is worth a thousand words,
what’s a video worth?
From introducing an advanced concept to your team to launching a new product or service into the market, a video is a simple and effective way to explain almost anything hassle free.
Video marketing has been around for as long as we can remember and it is one of the finest ways to interact with your audience, especially with today’s declining attention spans.
You can level up your content marketing game by creating informative videos, they not only elevate storytelling but also enhance understanding with the help of impactful visuals. So go ahead and experiment with some fun video content for your brand.
Explore Our
Video Creation Services
We develop expertly crafted world class videos for our clients using industry standard motion graphic softwares like adobe after effects and premiere pro.
Corporate videos
Videos for inhouse use created for and commissioned by a business/company.
Product Videos
Explainer videos demonstrating product features & benefits.
Teaser Video
Short videos that will create buzz amongst your audience.
B-Roll Videos
Break away from the usual with supplemental footage of a video from various angles.
Explainer Videos
Short videos to share your brand story or products in a memorable way.
Event Videos
Capture special moments at important social gatherings into a video.
Explore Our
Video Creation Services
We develop expertly crafted world class videos for our clients using industry standard motion graphic softwares like adobe after effects and premiere pro.
Corporate videos
Videos for inhouse use created for and commissioned by a business/company.
Product Videos
Explainer videos demonstrating product features & benefits.
Teaser Video
Short videos that will create buzz amongst your audience.
B-Roll Videos
Break away from the usual with supplemental footage of a video from various angles.
Explainer Videos
Short videos to share your brand story or products in a memorable way.
Event Videos
Capture special moments at important social gatherings into a video.
How we approach
Content Marketing
Understanding Requirements
Talk about your brand journey, products & services. Discuss requirements, goals & outcomes from the video(s).
Design Plan
Create an execution, review & delivery timelines aligned with client requirements.
Development
Create a storyboard, a catchy script & get started with the video making process
Delivery
After review, iterations & approval, your video(s) are ready to engage your audience.
Help your audience understand better with Fablesquare Video Creation Services
Frequently Asked
Questions
Why Is Video Important in Marketing?
Video is a versatile and engaging content format that has become essential for marketing efforts in recent years. It has the power to distill complex information in a simple, digestible format. After all, the human brain can process visuals far more rapidly than text. And those visuals stick better, too. Studies have found that viewers retain 95% of information when watching video, as compared to 10% when reading text. Just check out these video marketing stats if you want to be convinced.
In addition to video marketing’s incredible return on investment (like 480% more clickthroughs), it also offers a boost in other areas, such as:
Search Engine Optimizations of YouTube content each day. Company websites with video content attract 41% more website traffic than those without. Couple that with the engagement signals users send when they linger on your video content, and you have the perfect recipe for a big boost in SEO performance from video content.
Conversion Rate. According to HubSpot, landing pages that have videos have an 80% higher conversion rate. Types of videos that help with conversions include product and service explainers and testimonial videos, but there’s so much more you can experiment with.
Engagement Rate. Across nearly every social platform, videos get more engagement and more exposure. If you’re looking to improve your social media presence, creating quality video content is well worth it. . YouTube is a massive search engine. One report shows that internet users watch 1 billion hour
How much input do you require from us?
As a starting point we’ll arrange a face-to-face meeting or ask you to fill out a short questionnaire to help us understand the project requirements. From there you can have as much or as little input into the scripting, filming and editing as you’d like. In any case we’ll keep you informed at every step of the process.
For animation, we generally agree the key messages with you and then we work on a draft script and a suggested visual style for review. However we’re also happy to work from a full script or storyboard provided to us.
Do you add voiceovers and music?
Not every project requires a voiceover, but when it does we can provide you with a range of different voiceover samples to choose from and we’ll take care of the rest.
When a background music track is required we can source a suitable track from a royalty-free music library and provide a license for usage in the finished video.
Can you add subtitles to your videos?
Adding subtitles is an increasingly common request. We can either add subtitles directly to the video (so they always appear no matter when or how the video is accessed) We’ve provided video subtitles in over a dozen languages.
In what format will I receive my video files?
We usually supply our finished videos in the most commonly used formats, typically .mp4 or .mov. However we’re happy to convert these into pretty much any other format free of charge
Do you keep copies of your projects?
We generally keep backup copies of any footage and project files for a minimum of four years. We’re happy to revisit and update older projects – for example if you have changed your branding or want to update facts and figures about your business. If there are concerns about data sensitivity we’re happy to delete all our copies of the media on completion of the project.
How many changes do we get?
Typically, we offer two sets of revisions once we send off a completed project. That’s two opportunities to make notes on everything you want changing so you are happy with the final product.
Now, we can’t speak for every company or freelancer but you can usually expect around 1-3 revisions per project. There are obvious exceptions to this rule but it gives you a general idea to the number of changes you’ll be able to make.
This should all be agreed at the very beginning of the project.
What Makes an Effective Marketing Video?
Creating an effective marketing video is about delighting your viewers. While the goal of your video depends on many factors, it’s most important to ensure your video is engaging.
No matter the length of your video, a strong introduction is essential. We also recommend having quality audio and clean editing. While content is the most important part of an effective marketing video, having a video that’s also technically perfect will set your business apart.
How Long Should a Marketing Video Be?
It depends on the goal and the placement of the video.
Certain platforms have time limits, like 60 seconds for Instagram feed, or Reels, but you can create long-form video for IGTV. If you’re creating video advertisements instead of organic videos, your videos might only be 6 seconds long.
Will I take part in the creation process?
We make certain that every finished video we deliver to our clients aligns completely with their requirements. Therefore, we make an effort to make the production process as clear-cut and understandable as possible.
The final video you receive will be more apt as you actively participate in the process. Your project will have a dedicated project manager who will guide you through every step from the very beginning. They will also keep in touch and contact you in case of any milestones and checkpoints such as music, character’s appearance, etc. They will ask for your approval after each of the three production stages.
What type of video should we choose?
It all depends on your objectives. A creative advert usually carries a small amount of messaging but it’s more memorable for the viewer. An interview-led video might introduce members of your team and convey their passion.
A series of themed videos or Social Media ads could be the right solution. Customer
testimonials or product videos are also very popular. Our creative development phase will help you identify the right path.
What Kind of Videos Do You Create? TV Commercials?
Everything! We produce social shorts, which are meant to be short, sharable (often looping) videos like cinemographs or gifs. We produce six-second ad spots, 30-second ad spots, full-length commercials, case study videos, fun office pranks and so much more. There’s nothing we’ve declined to film yet.
