We began a search for Sigma AVIT’s core identity.

Who is Sigma AVIT? 

We spent time understanding who Sigma AVIT truly was and how to represent it through design. We learned about their solutions, integrated AV into geometric shapes and even played around with lines. It was an interesting exercise. But soon, we realised that to really get to know a brand; we needed the story of the origin.
It was time to call in someone who was there at the time the brand was born. So, we thought: “Why not just talk to the people that gave birth to Sigma AVIT?”
“Brand is just a perception, and perception will match reality over time.”
– Elon Musk

So how long did it take?
Almost 5 months!
Yes, we know. Rebranding takes time.
It is not just because that will define the company, but because there is plenty of experimentation. Associating “What the brand believes in” with a single visual element takes more than a coffee chat. Because if you really want to get to the core of your business, you need to spend time talking to lots of different people.

Crafting a Brand Element 

“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.”
– David Brier
We had many 1-on-1 interviews with the directors and managers of Sigma AVIT. And we kept asking: What is Sigma AVIT about? What makes you stick around?
One suggestion was “Always on par with technology” – Sigma AVIT is more than just AV integration. The brand’s solutions are always in line with modern technology and upgrading constantly.
This is what makes the brand stand out. The brand’s vision is – To be recognized as a world-class leader in technology solutions through innovation, best practices, well-defined processes and global quality standards.
We boiled this down to three simple words: Adapt and Grow. This is what gave direction to the brand’s element.

Designing an ‘Adapt and Grow’ identity 

We wanted to create a professional brand that helped people connect better. We spent days developing visuals to express what it means to ‘Adapt and Grow’. Our idea was to express the thought through growth while sticking to the brand colours.  

We came up with the above graphic as the brand element. The different colours depict the adaptation, and the forward and scaling movement shows growth. Yes, yes. Of course, this was not the first visual we came up with. We presented different concepts, each with its own unique narratives. They loved some, rejected others. 😛
The above design was a good fit for the brand because its simplicity and clarity matched the brand. 

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. “
– Seth Godin 

Expressing the New Identity 

With the main element defined, it didn’t take long to polish the surface. We took a few days to present the final branding kit. Are we sure the new brand will stay for a while? Well, we hope so. 

We were tasked with developing a website from ground zero. The site had to engage with the visitors and encourage them to take the next step in booking Sigma AVIT for their service requirements in AV integration. 
Every competitor of Sigma AVIT owned a website so we had to create something that stood out from the others while staying within the brand guidelines. 
Our first thought was to make the site rich in visuals consisting of images and videos. We created a dynamic slider for the main banner of the site, displaying AV integrated spaces. The whole website had a modern layout accessible through fluid smooth transitions.  

Content marketing is the backbone of an organisation’s marketing efforts. A strategy for creating content includes topic selection, content formats, writing style, design and promotion. 

How did we build a content strategy for Sigma AVIT? 

At first, we put our complete attention to finding audience-focused topics. Finding a topic that the brand’s audience is interested in is very important. Our focus was on creating blog posts to draw attention to the newly built website.  

The first blog post we published generated close to 900 views ORGANICALLY! To support our blog content, we brought in custom-designed visuals.
When it comes to content, there’s one thing we’ve found to be true almost 100% of the time. People LOVE real-time examples. It’s because examples make learning easier.
So, our blog posts gave direct attention to real-time applications than theoretic details. The inspiration for our content came directly from people who have implemented it.  

Content UX 

When most people think UX, they think of applications. But every entity used by a person gives an experience. Content is no exception. Content that’s easy to skim through and read is what gives a good experience. That’s what we focused on.  

How do you promote this content? 

Email Newsletters. We designed newsletters around the content we developed. 
Result: Over time, we generated close to 4000 views on the posts.  

5000+ Organic Impressions in 5 Months! 

Our Digital Mantra to this Success
 #1. Interesting and Valuable Content  – Content that added value to the audience.
#2. Brand Awareness – Bits of content that spoke about the brand’s offerings.
#3. Consistent Brand Communication – Fresh Content + Cutting-edge Design = Engagement 

Resulting in
800+ followers in a span of 5 months!
200+ people engaged with the brand!  and all this through just Organic Marketing!