FABLESQUARE Influencer Marketing
Influencer Marketing – The What and The Why
Influencer marketing is the practice of focusing marketing efforts on specific key individuals who have a significant influence over your target audience. The credibility of the influencer plays a big role in communicating your message to the right audience; it is sustained for as long as the influencer believes in your organisation.
The credibility of the influencer plays a big role in communicating your message to the right audience and getting their attention. Your target audience is more receptive due to the social proof.
Who is an Influencer?
Customer
Journalist
Employee
Analyst
Stakeholder
Blogger
Celebrity
Thought Leader
Why Fablesquare? What is Fablesquare’s role?
We Believe in Sustained Organic Influencer Marketing. We have seen it work and we have made it work! We believe that each organization requires a carefully crafted bespoke approach to Influencer Marketing, which is precisely what we offer.
Our Role Is To
Identify Your Influencers
Engage Your Influencers. Build Relations With Them.
Craft Interesting and Compelling Content
Dissiminate Content Online, Offline and Through Influencers
Frequently Asked
Questions
Are celebrity promotions the same as influencer marketing?
No, they are different. Influencers are not as famous as celebrities, but they are valued among their followers due to their unique approach. Influencers are likely to communicate with their followers to build a strong and long term relationship that celebrities don’t do for promotions. Promoting your brand with celebrities will cost you a hefty amount, whereas if you hire an influencer for the same, it will be cost-effective and time-saving for you.
Who are micro-influencers?
Micro-influencers are individuals with followers between 5000 to 100000. They could be a food blogger, fashion or lifestyle enthusiast, fitness blogger, book reviewer, investor, mom influencer etc. These micro-influencers have a higher engagement rate and great potential to take your business a step forward with their strong opinion and the power of disseminating brand awareness. Brands love to work with micro-influencers to spread words about their business. Reports say 84% of consumers trust recommendations over the traditional advertisement.
Is influencer marketing suitable for small businesses?
Influencer marketing is ideal for start-ups and mid-sized businesses, as in most cases, they suffer from budget issues. Furthermore, it is a proven method to create a buzz within a selected location. That is why it is recommended for small businesses to go for influencer marketing instead of traditional marketing. An influencer marketing campaign will not bombard you with a hefty amount.
Is it an affordable option?
Yes, it is affordable compared to traditional marketing. Besides, you can leverage the power of various social media platforms to increase your sales. You can get a complete break up of your investment.
Can it be helpful for long term marketing strategy?
Influencer marketing has a gigantic impression on the long-term strategy of your business. It will organically increase traffic to your website, which will improve your SEO over time. Besides, you can easily make long term connections with your customers which will help you in reaching company objectives.
How do I know my influencers are authentic?
There is a certain trick through which one can understand whether your selected influencers authentic or not. First, check their followers and then the ratio of likes and followers; if you found it less than 1% don’t choose the influencer. Like that there are various other methods to check the quality of an influencer, an influencer marketing agency is ideal for this screening process.
Is influencer marketing suitable for every business?
The concept of influencer marking is perfect for every kind of business, from fashion to beauty, to health, fitness, travel, restaurant, book etc. you just name it. You just have to find the right influencers for your campaign who can communicate about your brand with your target audience. It may result in limitless benefits if you know how to execute.
How do influencers benefit businesses?
Influencers are connected with various people in society, so if they promote your business within a short time, many people will come to know about your venture which in turn will be beneficial for your business because all these influencers will spread words about your brand among their followers. If influencers of various social media platforms post content about your brand naturally, it will get more exposure than those who are not doing it.
Is influencer marketing better than traditional marketing?
Any day influencer marketing is better than traditional marketing, not only because it costs less but also it is time-saving. It is better than traditional marketing because you can measure your campaign performance which you cannot do with traditional marketing. With influencer marketing, you will get to work with real influencers who are backed by thousands of followers from different niche; all of them will see your brand through their visual content. An influencer marketing campaign is tested and proved method to increase your sales, if you are a start-up or a mid-sized company influencer marketing can help in getting an initial pace in this competitive market.
Does influencer marketing affect your SEO?
Influencer marketing helps increase your brand value within a short time span; it can also expand your reach. If your brand value increases over time, your SEO will improve automatically. It will help boost your SEO ranking. The key purpose of SEO is to improve traffic organically. If people visit your website organically through influencer marketing, your sales will inevitably grow.
The actual scenario is much complex, but influencer marketing does not pose any negative effect on your SEO because campaign success will breed your organic success. To improve your page ranking, you need to work on your on-page and off-page SEO.
Through influencer marketing, try to generate valuable content focused on your brand rather than only for sales. Also, make your website mobile-friendly. If your site contains poor content hiring big influencers and investing in influencer marketing campaigns will not help you much. Your website must be SEO friendly so that when influencers mention your brand link on their social media handles, it will work seamlessly, then only you will get the ultimate benefit.
Does Instagram pay influencers?
Instagram is a platform that primarily helps brands and creators promote their message and connect with the right audience so that they can make money from third-party companies and individual followers.
Instagram has features that allow influencers to make money within the platform alongside the revenue they can make with brand deals, affiliate programs, etc.
For example, just last year, Instagram released IGTV ads that work similarly to YouTube’s where creators receive a 55% cut of what this feature generates. Influencers can also receive badges in their live sessions, which is similar to Twitch and TikTok. Think of them as tips received for their time and work.
Does influencer marketing lead to sales?
Mark this as one of the easiest influencer marketing questions to answer.
YES! A thousand times, yes. If it didn’t, we wouldn’t be crushing it at The Shelf. Influencer marketing has become the industry standard for helping brands steadily grow and offers 11 times the ROI than other forms of marketing. Businesses are making roughly $6.50 for every dollar spent on influencer marketing.
Pretty awesome, right?