It is a booklet that comprises of textual as well as visual information for the purpose of promotion and marketing. Its purpose is to inform and motivate its desired audience. Unlike pamphlets, it has several pages which are divided into various sections. It is the purpose of the brochure that determines whether there should be more of texts or that of images. For instance, in case of tourism, pictures play an important role while a medical booklet should focus more on text.

Logo: Logo is something that gives an identity to your business. Hence, it is something you need to have before you start a business. An appealing logo can draw the attention of desired consumers and potential clients and thus effectively advertise your company. People tend to remember signs more than text; hence, a good logo ensures that you are not forgotten.

Color scheme: Color is a crucial part of design as it plays an important role in drawing attention. No one likes to look at dull things, hence color is a must-add. This is why using colors often costs you more. It is said that a customer looks at the brochure only for seven seconds and it is within these crucial seven seconds you need to please him or her. And nothing but color best serves this purpose.

Photographs: A picture communicates much more and much faster than words do. Text can often seem to be tedious but interesting pictures can prompt an individual to browse through all that you have to say.

Branding is the process of creating a brand. It is important as it involves clearly positioning your company or product in the market, devising a brand strategy, possibly creating your name, defining your company’s tone of voice and designing corporate and/or product identity.
Using water as an example, how do several companies around the world sell the same product and convince the market to purchase their water over their competitors? The simple answer: a great brand!

Think about this as an example, San Pellegrino has positioned itself as a luxury brand and is usually what is served at a 5 star fine dining restaurant, where as Mount Franklin in comparison, has branded itself as accessible and affordable and is found in so many outlets. Still keeping on the water examples, some brands market their features to encourage people to buy them – you might buy a bottle of Pump for sport as their bottles features a pop top for ease or you might buy a bottle of Antipodes or VOSS for their trendy glass bottles. All of these brands have a purpose and takes into consideration their niche and/or target markets, this is what makes a good brand!

A successful brand pays attention to their market, will come up with new ways to keep the interest of their target market and are not afraid to innovate.

Apple does this really well through their innovative technology products and fulfilling customers’ needs over time. This can also be evident in the evolution of their brand – the Apple came from their initial logo with Isaac Newton and an Apple above his head. It evolved into an apple with a bite (or byte as Steve Jobs would say), followed by the different variations of the apple relevant to that specific time.

We prefer to get the content from your side however if you ask us to prepare the content along the effective visuals then we would be doing this for you. You are needed to share your complete requirements with us.

The formula is to keep it as simple as it can be. Avoid incorporating too many things into it. For example, use at most two or three fonts. This will confuse the customer in the first seven seconds, and your purpose will not be served. Designing a brochure is not rocket science; you just need to be creative and objective.