Ever wondered, why there is that catchy jingle stuck in your mind? Or even why there is that one pesky hash tagged social media ad that makes you want to buy a new phone case again?
It’s all about behavioural psychology and marketing. It’s the understanding of consumer psyche and getting the formula just right enough to drive Sales with Science. By exploring into the fascinating realm of behavioural psychology, marketers are able unlock the key to fashioning campaigns that vibrate deeply with their target audience and drive measurable results.
In this blog post, we will break down the key psychological fundamentals that guide consumer decision making and also share some tips on how you can use them to enhance you marketing strategy.
Cracking the Consumer Mindset: Key Psychological Triggers
Power of Emotion: Humans are complex emotional beings. We usually run our decisions based on the emotion we feel and it also plays a big role in our buying habits. This is where new age marketeers can benefit from Emotional intelligence or Emotional Quotient if you must.
How to use EQ to create connections between consumers and brands.
- Emotional Resonance: Reminding the consumer of positive emotions like joy, stability or nostalgia will help them create a strong association with your brand. Like when advertisements make you think about your holidays at your grandparent’s home, or your first roller blades and your heart swells with a warm cozy feeling. These positive connections will make the consumer think of your brand while making a purchase.
- Emotional Story Telling: A compelling narrative around your product and brand that will use the desires of your targeted consumer and create an emotional impact.
The Scarcity Principle: As humans we are wired with a strange and powerful aversion to loss. This fear of missing out is basically what the scarcity principle makes the most out of in marketing. When you create a sense of scarcity for your product you trigger your consumers to act quickly to purchase your product. It creates a feeling of exclusivity like for example, a limited-edition offer or promotion will make your audience feel like they have been specially selected to be a part of a group who can access your product.
Social Influence: As social beings. We humans tend to be easily influenced by opinions or actions of others around us. This can also be called as herd mentality of the bandwagon effect. By displaying positive customer testimonials or influencer endorsements, as a marketeer you can grasp the power of social proof. And by doing so, your audience will trust that your product is reliable and desirable.
From Insight to Impact: Practical Tips for Marketing excellence
Personalization is the way to go: By tailor making content for your specified target groups, you can create more meaningful connections, relevancy and increase loyalty to your product. One can achieve this by utilizing data and segmentation tools in marketing.
Channelling the power of FOMO: Use social media campaigns, such as limited-time offers and flash sales, to create a fear of missing out.
The storytelling edge: The narrative you choose to use should reach out to your audiences’ desires and needs. You need to develop content of high quality. Be it blog posts, informative videos, or social media captions, use emotional storytelling to engage with your audience.
Social Proof as a credibility boost: Showcase user-generated content to grow trust and establish reliability within your audience for your product.
Powe of Convenience: The digital age has brought in abundance of convenience for consumers. Express and free shipping, efficient online transactions, and a 24/7 availability of product information are important factors that influence consumer choice. If you as a marketer can provide an ease-of-use experience to your consumers, then you are likely to stay ahead in the race of winning over digital consumers.
In conclusion, by using the power of behavioural psychology and understanding the “why” behind your consumers choices helps you to build trust, streamline consumer journey, and in the big picture, you will be able to obtain success in the dynamic digital marketing landscape.
The digital age is a boon in our favour to connect with consumers on a deeper level and a larger scale in just a button’s click. Use this powerful formula of psychology & marketing to build meaningful connections and watch your brand thrive in the digital age.
Just ensure to adjust your formula with the evolving times!
