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What makes an appealing Logo
What makes an appealing Logo Imagine brands like Nike, McDonald's, Apple, Coca- Cola, Unilever... When you call to mind the above brands, the first thing that comes to your mind is their Logos, which gives an idea of the importance of a Logo. A logo is a symbol or a...
Effective Steps to Improve Productivity when you Work from Home (WFH)
Working from home has become relatively common due to the development of technology over the past few years. Many people believe they are far more productive at home while others believe they perform best at the office. Whether you can truly be productive at home...
5 Tips for Building a Strong Brand
What is Branding? Think about some brands you know and love: Apple, Nike, Starbucks. Why do these brands stand out to you? Did they have a magic tool? No. Did they just wave a wand and enchant you? Probably not. The reason behind their popularity is the creativity and...
5 keyword and SEO essentials for blogs
While searching for content on search engines, information seekers look for a variety of keywords. Marketers and bloggers need to understand the various audience types, nature of the content to be created while keeping in mind the key messages of the brand. It is also...
A Tale of Influence and a Viral Video
A little far from the town of Röszke, a short man is sprinting in a field along the Hungarian – Serbian border. He...
How to Write a Great Meta Description?
Shopping!!! Who doesn’t love shopping!? Imagine yourself in a busy shopping street. How do you decide which shop you should buy from? In retrospect, you realize you make the decision sub-consciously by just looking at the clothes on display. The shop...
WordPress for SMEs
Small/medium businesses gain visibility through their online presence; be it websites, social media or emails. However, building a website that relays all the necessary company information to the target market is paramount. A website can be set up to take orders for...
How to write an appealing boilerplate
Reporters are on the lookout for a piece of information that acts as a bird’s eye view of the company. It is necessary to keep the information to the point and refrain from including less important information. However, while you’re engaged in the process, it can be...
WHICH IS BETTER – SEO OR CONTENT MARKETING?
I think you would agree with me when I say: You want your website to be a High ranking Search Engine Optimized (SEO) website with loads of traffic coming in. Let me tell you what SEO and Content Marketing are SEO is short for search engine optimisation. It is the...