What is Branding?
Think about some brands you know and love: Apple, Nike, Starbucks. Why do these brands stand out to you?
Did they have a magic tool? No. Did they just wave a wand and enchant you? Probably not.
The reason behind their popularity is the creativity and originality, and the ingenuity to bring that out. Apart from delivering quality service, they went the extra mile to create an identity for themselves.
Now, let’s take a closer look at branding and what you can do for your brand.
01
Define your archetype
Carl Jung conceptualised archetypes as the recognisable patterns, images and symbols derived from the collective unconscious. For example, Mercedes-Benz, the expensive luxurious high-end vehicle falls under the category of ‘The Ruler’ from the archetypes. Defining your brand using these archetypes helps your audience to connect with and remember your brand effortlessly.
02
Have a professional / creative logo
Once you have your brand archetype defined, you need to have an appropriate logo. Your logo is your identity, so it must be well-thought and professionally designed. It must invoke the emotion of your brand archetype to have maximum impact.
03
Shine a light on the unique benefits
Your products/services and their benefits are unique to your brand in at least one way. Identifying what is special about your brand and focusing on the value it brings to the customer makes your brand stand out.
Example: ‘Your friend with a car’ by Lyft where they said their drivers would be fun and the journey would be exciting. ‘Reliance Jio’, focused on providing good service at a price that none of its competitors had even thought about. This approach of positioning themselves made them different from their competitors.
04
Show positivity in your communication
What is special about some successful brands you know? Positivity.
The audience prefers it when the brands make them feel good rather than putting them down. Dove’s #SpeakBeautiful campaign fits very well as an example. Social media, more often than not, makes you feel negative about your looks. Dove partnered with Twitter and built a new tool to measure the impact of words. The tool gave an insight into what one’s words collectively mean, inspiring them to speak positively.
05
Be innovative and stay approachable
Make your brand a blend of innovation and customer-centric. People prefer talking to humans over bots. Be there for your customers as you grow as a brand.
We believe these business branding ideas will help you strengthen your brand-building process. If you would like to understand the process of branding in-depth, visit us.
